Online Advertising encompasses all the numerous advertising efforts on or through the internet. Online advertising covers a host of different online marketing activities such as banner advertising, email marketing, search engine marketing and PPC advertising. The term, online advertising is also sometimes used when referring to online pr activities such as online press release distribution, blogging and article submissions to social bookmarking sites.

Online Advertising can be a great way to build brand awareness while at the same time driving traffic to a website. By advertising online through related websites or with sites populated with your target market,you can drive qualified traffic to your site.

Banner Advertising is particularly suited to developing awareness of a corporate brand or promoting one particular offering. For those online advertising campaigns that wish to create more interactivity and develop interest in a product or service, a banner advertising campaign can include a game, competition entry or financial calculator of some sort.

Windsor Banner 468 x 60
Verkom Banner 250 x250	TV3 Banner 250x250

Email Marketing or Newsletters have long been a staple of an online advertising campaign particularly because email marketing is such a cost effective way of communicating with customers and clients. The essence of an effective email marketing campaign is the database used and the design of the email to increase deliverable and conversions.

Marketing Newsletter: Get Oogled by Google	Email Marketing Campaign St Patricks Day Ecards

Search Engine Optimisation (SE0) is the online advertising technique of preparing a website to enhance its chances of being ranked in the top results of search engines for key phrases that describe a business. Search Engine Optimisation is about attaining high rankings in the organic results of search engines. Considering the high amount of trust and relevancy that people place on search engine results, it is a very worthwhile investement for the medium and long term of any business.


PPC Advertising is a form of paid online advertising where your ads appear in search engine results as "Sponsored Links". Google AdWords is by far the most popular search engine in Ireland on which to advertise as an estimated 90% of Irish prefer to use Google over other search engines. However, this also offers opportunities to reach more niche customers at a lower cost on other search engines.

Online PR offers companies, whether they are small to medium sized businesses or large corporations, an unrivalled opportunity to use the web to spread the word about their products, service or promotions. Many success stories can be traced back to a ‘buzz’ that erupted online. At the same time, Online PR is a great way of boosting a websites online visibility and ranking within search engines. Online PR creates external links to a website thereby signaling to search engines that the content of the website is of interest and value.

As with every advertising campaign, it is imperative that every aspect of an online advertising campaign is coordinated to ensure that there is consistency is the message and that the website benefits as much as possible from all online exposure.

Contact our Online Marketing Consultants today to discuss how an online advertising strategy can help you to achieve online success.