Online Marketing or Internet Marketing is the term given to the process of driving traffic to your website. Unlike traditional advertising methods, the benefits of Online Marketing are clearly visible and can measured to ensure you get the most out of your investment.
The best forms of Online Marketing include:
- Search Engine Optimisation,
- Pay Per Click Advertising,
- Email Marketing,
- Banner Advertising,
- Link Building,
- Directory Listings
Search Engine Optimisation is the process of promoting a website to achieve good search engine rankings that will drive potential customers to your site.
Click here for more information on Search Engine Optimisation
What is the point of having a website if no one visits it?
More than 90% of web site visitors use search engines to find products or services. Because of this fact it is becoming more and more important to ensure that your website appears in the top search engines when a keyword or phrase, relative to your business, is typed in by potential customers.
Search Engine Optimisation is an essential marketing tool to drive traffic to your website and is very cost effective as you do not pay for traffic generated from the organic search results.
Pay Per Click (PPC) or Cost Per Click (CPC) is another important form of Online Advertising created to increase the traffic your website receives. Usually presented as “Advertisements” or “Sponsored Links” you pay the search engine for every visitor they send to your site.
Pay Per Click Advertising allows you to place your website in major search engines under frequently searched keywords or phases ensuring that the visitors you are getting are as targeted as possible.
Examples of Pay Per Click services include Google Adwords, Yahoo Search Marketing and Microsoft adCenter.
Click here for more information on Pay Per Click Advertising
Understanding the performance of your website is an integral part in running a successful online marketing campaign. Tracking how visitors interact with your website allows you make improvements that will help create a successful online business.
Using software such as Google Analytics we can track where the visitors came from, how long they stayed on the website and their geographical position.
Google Analytics also helps answer difficult questions such as:
- Why and at what points are visitors abandoning your shopping cart?
- Is your website design driving people away?
- Which marketing initiatives are the most effective for your site?
- Where are your site visitors coming from?
- What do people do while visiting your site?
- What keywords do people use to find your site?
Click here for more information on website performance and Google Analytics.
Continuum Online Marketing will prepare a detailed quote to address your internet marketing goals and business requirements. To receive a detailed quote, please click here and fill in our short contact form.
With so many disreputable companies offering untold riches from the Search Engines, we understand choosing the right Search Engine Marketing company is of prime importance. Continuum Online Marketing offers, Best Practice Techniques, Value for Money, Transparency, Measurement, Expertise and Commitment!
