The aim of the Pay Per Click Process is to get only qualified prospects to your website by bidding for specific keywords and phrases. By choosing the right keywords and properly managing the PPC process, you only receive clicks from prospective customers.

Continuum Online Marketing has a very structured approach towards managing a PPC Campaign . Whilst it is possible for anyone to create a Pay Per Click Campaign, without correctly creating your PPC Campaign and properly managing it, you are likely to waste a lot of your budget by seducing unwanted clicks.

Keyword Analysis and Research

First we need to establish what customers are going to type into search engines when seeking your product or service. Keyword Analysis involves searching for the best and the most relative keywords that will bring qualified traffic to your website. Continuum Online Marketing conduct a keyword competitive analysis by selecting the best words and phrases for your campaign and identifying the less expensive phrases that will generate qualified traffic. Typically a PPC Campaign will utilise 100's of phrases and larger campaigns will run into the 1000's.

Seductive Ad Copy

Ad Copy serves two distinct purposes, the first is to seduce your potential customer into your site rather than your competitors. The second and often overlooked purpose is to stop people who simply won't use your product or service from clicking on your ad and wasting your money. An example of this is geographical location. In Google Adwords you can set your geographical target audience by county. If you know from experience that you don't get any customers from the Southside because they seek more local suppliers then it's worth writing your ad to deter them from clicking on it, 'Premier Beauty Clinic Drumcondra' could be used in your ad text.

Traffic Analysis

At Continuum Online marketing we use traffic statistic and analytical tools such as Google Analytics and Webtrends to track the number of users to your site. The path they take through the site and the number and cost of conversions.

PPC Bid Management

The placed Bid on your keywords must be revised regularly in order to stay ahead of the competition. Website ranking shuffles around on a constant basis. It is very important to keep a track of your bids and make immediate changes when others increase their bids and move ahead of you in the sponsored link results.

Reporting & Reviewing

At Continuum we provide you with weekly and monthly reports so you can see how your PPC Campaign is doing. We also provide you with full access to these reports online so you can check progress as and when you wish.

To get your Pay-Per-Click Marketing Campaign started today call us now on + 353 1 855 8860