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Above the Fold: This term is traditionally used to describe the top portion of a newspaper. In relation to online marketing and internet marketing it means the area of content viewable prior to scrolling. As this is the most visible part of the page, it should include the most important information.
Ad Space: The space on a web page allocated for advertising and the placement of ads.
Ad Centre: Online Advertising channel where your ads appear in the MSN search engine as "Sponsored Sites".
Ad Sense: Google’s Contextual advertising network. As a website owner, Adsense gives you the opportunity to receive revenue by allowing the placement of Google advertisements on your site. Google will automatically crawl the content of your pages and place both text and image ads that are relevant to your audience and your site’s content. Whenever someone on your site clicks on one of the Adsense ads, you receive a payment. Advertisers can also bid to appear on your site on a CPM (cost per thousand impressions) basis and recently Google introduced the possibility of CPC (cost per click).
AdWords: Online Advertising Channel provided by Google. Adwords is a Cost-per-Click advertising channel which means that you only pay for an ad if people click on your ad. The ads appear in the Google search engine results as "Sponsored Links".
Affiliate: An Affiliate is an advertising provider that agrees to allow an advertisement or feature content to be placed on their site in order drive traffic to the advertising site. The affiliate receives revenue for the placement of the content or advertisement.
Affiliate Merchant: An affiliate merchant represents an advertiser in an affiliate marketing relationship and can be responsible for providing statistics from tracking systems, providing campaign graphics, as well as arrange the payment for the advertising campaigns.
Alexa Rank: Alexa is an Amazon.com owned search service which measures website traffic. Alexa.com ranks sites in ascending order from 1 to 10 depending on the sites traffic with 1 representing sites with the most traffic.
Alt Text: Alt text refers the text that is assigned to images.The addition of alt text to images is one of the basic SEO practices, especially for websites that use images extensively. Using an image alt text allows you to help screen readers and search engines understand the function of an image by providing a text equivalent for the object.
Analytics: Analytics help web marketers track important website data and indicators such as page views, user paths, and conversion statistics. Log files interpretation or a tracking code needs to added to each page of your website in order to gather these statistics. Google offers a free analytics tool, Google Analytics, where you can track and compare traffic statistics for your site, ads, email newsletters, affiliate campaigns, referrals, paid links, online advertising channels and search engine queries from Google and other search engines.
Anchor Text: The text that a user clicks on to follow a link to another web page or website. Search engines assume this text is an important term for the content of your website. For example if the anchor text was “Dublin Restaurant ”and this then linked to your restaurant’s website, search engines assume that this term is a goof term for locating your website or represents the content of the site.
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Backlink: A link from a website to your own website. The number of backlinks influences PageRank so it is important to increase the number of backlinks to your website.
BandWidth: The amount of data an Internet connection is capable of moving (uploading or downloading). Bandwidth is generally measured in bits per second.
Banner: An online advertisement in the form of a graphic image that appears on a web page. It can be horizontal or vertical.
Banner Ads: An online advertisement in the shape of a banner and usually appears on the top of a webpage. In many ways banner text ads that contain text can be more successful because they are more relevant and look more like content.
Banner Exchange: Where two or more companies promote each others products, services and websites through the exchange and placement of banners. This is on an exchange basis rather than a paid basis.
Black Hat: Search engines consider certain marketing techniques deceptive in nature, and label them as black hat SEO.
Blog: Abbreviation for Weblog. It allows users or bloggers to post entries on different topics which readers then comment on. Most blogs tend to be personal in nature. Blogs are generally quite authoritative with heavy link equity because they give people a reason to frequently come back to their site, read their content, and link to whatever they think is interesting.
Blogosphere: The world of blogs. It has evolved rapidly since its inception and it is believed to grow even more in the future.
Blogroll: Link list on a blog, usually linking to other blogs owned by the same company or friends of that blogger.
Bookmarks: This is where you store all the links of sites you have found useful or which you would like to return to. Most browsers come with the ability to bookmark your favourite pages. The popularity of a document (as measured in terms of link equity, number of bookmarks, or usage data) is an indicator of the quality of the information. Some search engines may eventually use bookmarks to help aid their search relevancy.
Bounce Management: E-Mail Bounce Management is an email marketing term that refers to when emails cannot be delivered to the recipients inbox. A soft bounce is a temporary condition, such as "mailbox full" whereas a hard bounce is permanent for example: "user unknown".
Brick and Mortar: Is an jargon term for a company that has a physical shop without a website. The opposite term, Click and Mortar refers to a company that sells online in addition to having a physical shop.
Broken Link: A hyperlink which is not functioning and does not lead to the desired location.
Browser: Short for Web browser, it allows you to navigate the World Wide Web. Examples of browsers include Internet Explorer from Microsoft, Firefox (Mozilla’s), and Safari for use with an Apple Macintosh.
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Call to Action: A Call To Action is a phrase that motivates the reader to take action. For example, call us now on 234567 or buy one now and get a second free!.It is advisable to use a call to action when writing text for Google AdWords.
Cascading Style Sheets: Cascading Style Sheets provide the ability to separate the layout and styles of a webpage from the data or information displayed on a website.
Cashless (win win): Business partnerships that do not involve payments.
Click and Mortar: A business that sells both online and offline.
Click path: The pattern of clicks, entry and exit points of a user’s interaction with a website. You can track the click paths on your website using analytics.
Click through Rate or CTR: is a measure of the percentage of users that click on a ad from Google AdWords compared to the number of times the ad appeared. The CTR figure is obtained by dividing the number of users who clicked on an ad by the number of times the ad was shown (impressions). If your ad was shown 100 times (100 impressions) and one person clicked on it (1 clicks), then the CTR would be 1 percent. The higher the click through rate the better.
CTR or Click through Rate: is a measure of the percentage of users that click on a ad from Google AdWords compared to the number of times the ad appeared. The CTR figure is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was shown (impressions). If your ad was shown 100 times (100 impressions) and one person clicked on it (1 clicks), then the CTR would be 1 percent. The higher the click through rate the better.
Content Based Advertising: The advertisement appears on the websites that have a similar content to your ad rather than in the "sponsored links" section on search engines.
Conversion Rate: The conversion rate is a measure of the percentage of visitors to a website that perform a desired action, such as making a purchase or filling out a form. For example, if 50 visitors out of 100 subscribe to a newsletter, the conversion rate is 50%.
Conversions: Refers to the number of visitors to a website that perform a desired action such as making a purchase, making an enquiry or subscribing to a newsletter.
Cost per Action: The cost of one conversion whether that refers to a purchase, enquiry or subscription.
Cost per Click (CPC): CPC is the pricing model associated with online advertising in search engines. Each time an ad is clicked for a particular keyword a cost arises which is referred to as a cost per click or CPC. CPC is also referred to as PPC (Pay per Click).
Cost per Mile (CPM): is a online advertising pricing model. A cost accrues for every 1000 ad impressions or for every 1000 times an ad is shown. The ad does not need to be clicked for the cost to arise.
Cross Selling: Selling complementary or additional products or services to an existing customer. Cross-selling enhances the ability for generating further sales.
Cyber Squatting: Cyber squatting occurs when a domain name is purchased with the intention of selling it to the highest bidder. These domain names usually contain the name of a well-known brand or trademark.
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Data Mining: The process of analysing large amounts of data for patterns. This process can be used to predict buying habits, credit card purchases and cross sale possibilities.
Dead Link: A link to a page that no longer exists. Search engine spiders scan these types of links and eventually eliminate them from search engine results.
Directory: Directory websites provide an ordered listing of registered websites for different categories.
Domain name: A unique address for a website. Our domain name is continuumonlinemarketing.ie.
Domain Name Server or Domain Name System: A naming scheme mechanism that distinguishes it from other systems on the World Wide Web.
Doorway Page: Pages designed to rank for highly targeted search queries which are, typically designed to redirect searchers to another page with advertisements. These are specially assembled pages that feature keywords for particular product searches. These often redirect visitors to a homepage.
Double opt-in: Opt-in is the process by which an individual requests to receive email correspondence from a company. Double Opt-in is the act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address again.
Download: Transferring files to your computer. When you are online you are downloading files from a website server to your personal computer.
Duplicate content: Content which is duplicate or near duplicate in nature. Search engines do not want to index multiple versions of similar content. To make your website search engine friendly you must avoid duplicate content.
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e-mail: Electronic mail is essentially mail that is electronically transferred from computer to computer.
emarketing: The process of marketing a brand using the Internet.
Entry/exit points: The page through which a user enters and exits your site. If you are using Cost-per-click advertising it is important to send visitors to the most appropriate and targeted page associated with the keyword they searched for.
e-zine: Or an e-mag is an electronic magazine.
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Feed: Several content management systems, allow readers to subscribe to content update notifications via RSS or XML feeds. This allows websites to feature related news or content to keep a website up to date. Feeds can also refer to pay per click syndicated feeds, or merchant product feeds.
Fresh content: Content which is dynamic in nature and gives people a reason to keep paying attention to your website.
FTP: File Transfer Protocol is a protocol for transferring data between computers. Several content management systems include FTP capabilities. Web development software such as Dreamweaver also comes with FTP capabilities. There are also a number of free or cheap FTP programs such as Cute FTP, Core FTP, Leech FTP and Coffee cup.
Fuzzy Search Technology: Suggestions provided by Search engines when terms are misspelled into a search engine. Fuzzy search corrects the misspellings at the users end.
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GAP: Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers.
Geographical targeting: Or Geo-targeting refers to segmentation based on location. This feature is particularly useful in helpful users to find businesses in a specific location. It also enables advertisers to only target customers in a specific location.
Google: One of the leading if not the leading search engine in the world. Google pioneered search by analysing linkage data via PageRank. Google began life as the research project of two graduate students, Sergey Brin and Larry Page.
Google AdWords: Online Advertising Channel provided by Google. Adwords is a Cost-per-Click advertising channel which means that you only pay for an ad if people click on your ad. The ads appear in the Google search engine results as "Sponsored Links".
Generic search phrase: A simple key phrase without any qualifiers such as “car insurance” .
Google Analytics: Google Analytics is a free tool where you can track and compare traffic statistics for your site, ads, email newsletters, affiliate campaigns, referrals, paid links, online advertising channels and search engine queries from Google and other search engines.
Google bombing: The practice of denigrating someone or an organisation by creating many pages which link to a site based on a negative term. The best existing example is the term "miserable failure". Although the site which appears first in search engines for this term does not contain the phrase, many sites have linked to the website under this phrase.
Google Dance: In the past Google updated their index roughly once a month. Those updates were named Google Dances, but since Google shifted to a constantly updating index, Google no longer does what was traditionally called a Google Dance. Major search indexes are constantly updating. Google refers to this continuous refresh as Everflux.
Google “sandbox effect”: Sites which are added to the index do not perform well in terms of ranking for limited period, usually several months. Although the existence of this effect is debated, evidence of many cases do exist and is clearly intended to prevent unscrupulous sites gaming the index by frequently creating new sites.
Google quality score: An assessment of the quality score of a Google Adwords ad based on its historical click through rate.
Google site maps: A facility to submit an index of a site’s pages to Google to assist Google robots with spidering the site. Google site maps also contains reporting tools called Google Sitelinks. For some search results where Google thinks one result is far more relevant than another result such as for navigational or brand related searches, they may list numerous deep links to that site at the top of the search results.
Google Traffic Estimator: A tool which estimates the amount of traffic that will be generated from particular search queries, the bid prices associated that keywords and the competition for that keyword. If you do not submit a bid price the tool will return an estimated bid price which reflects the cost of ranking number 1 for 85% of Google's queries for that particular keyword.
Google Trends: A tool which allows you to see how Google search volumes for a particular keyword change over time.
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Headings: The use of headings increases the visibility of your page for web spiders. The heading element briefly describes the subject of the section it introduces. Heading elements go from H1 to H6 with the lower numbered headings being most important. You should only use a single H1 element on each page, and then additional headers to structure the remaining parts of a document.
Hidden text: Refers to the inclusion of text on a webpage which is not visible to visitors to a site but can be seen by search engine spiders. This is considered as a Black Hat Technique. While some sites may get away with it for a while, generally the risk to reward ratio is inadequate for most legitimate sites to consider using hidden text.
Hill top: An algorithm approach to assessing the quality of links between pages based on the identification of hub and authority pages.
Hub pages: A concept related to hill top. A page which contains many outbound links about a particular topic.
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Impressions: The number of times a webpage or ad is displayed.
Inbound links: Links pointing towards one website from another website.
Index: A database created by search engine robots, which contains information in the url of each page crawled, the key phrases it contains together with other information which determines weighting in SERP's such as keyword density, formatting and pagerank.
Internal links: Links from one page on a site to another page on the same site. It is preferential to use descriptive internal linking to make it easy for search engines to understand the content and topic of your website.
Internet: Large worldwide network of computers connected via TCP/IP. It is a worldwide system of interconnected computer networks.
Internet Marketing: The use of the internet as a Marketing channel to promote a website. Also referred to as online marketing.
Internet Press Release: an internet press release is exactly the same as a traditional press release but is released online rather than in print and can be optimized to form part of a Search Engine Optimisation strategy.
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Javascript: A client-side scripting language that can be embedded into HTML documents to add dynamic features. However, search engines do not index most content in JavaScript.
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Key phrase: A phrase that targeted prospects or customers are likely to use when seeking information on a topic or searching for your product or service.
Keyword: A term or word that targeted prospects or customers are likely to use when seeking information on a topic or searching for your product or service.
Keyword Density: is a measure of the frequency that a word appears on a webpage in comparison to the total number of words on a webpage. Keyword density is measured by dividing the number of times a keyword is showing on a webpage in comparison to the total number of words on a web page. The higher a keyword density is the better; but over-optimising may lead to Keyword stuffing which is penalised by search engines.
Keyword Frequency: is a measure of the frequency that a word appears on a webpage in comparison to the total number of words on a webpage. Keyword density is measured by dividing the number of times a keyword is showing on a webpage in comparison to the total number of words on a web page. The higher a keyword density is the better; but over-optimising may lead to Keyword stuffing which is penalised by search engines.
Keyword research: The process of researching and identifying the terms and phrases that searchers use. Keyword research revolves around the selection of the best keywords/key phrases. There are a multitude of keyword research tools out there, which will help you discover the best possible keywords for which to optimise a website.
Keyword stuffing: Writing copy that uses excessive amounts of a particular keyword, the objective of which is to improve the page's ranking for that keyword. Search engines penalise sites heavily for keyword stuffing. When people use keyword stuffed copy it tends to read mechanically and consequently does not convert well.
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Landing page: The page a user reaches when clicking on a paid or organic search engine listing.
Link: A link is a URL imbedded on a webpage. It can be a link from one web document to another web document or to another position in the same document. Most major search engines consider links as a vote of trust.
Link Building: The process of building high quality links to your website from external websites. Search engines evaluate links to a website as signifiers that the website is authoritative, relevant, and trustworthy.
Link Popularity: The number of links pointing at a website. For competitive search queries link quality counts much more than link quantity.
Link Reputation: The combination of your link equity and anchor text. Link equity is a measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.
Long tail: (Chris Anderson) A frequency distribution showing the typical decline in popularity of items within a sector when a consumer has a choice in selecting these items. In search, the most common search terms for a site or market sector have much higher volumes than the less common phrases, which together are important in generating qualified visitors.
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Meta Description: The meta description tag is typically a sentence or two which describes the content of the page.
Meta Keywords: The meta keywords tag is a tag which contains terms and phrases which represent the content of a webpage.
Meta Tags: Meta tags are indicators to search engine spiders about the content of particular webpages. It's important that your Meta tags are optimised for the targeted key phrases and are relevant to the page content.
Mirror Site: A site which mirrors or is a duplicate of the contents of another website. This is usually where a company will more than one domain name particular for geographical search engines. For example having www.mywebsite.ie and www.mywebsite.com.
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Natural or organic listing: The natural results of search engines that appear as a consequence of a search engine algorithm. Algorithms are based on the relevancy between the term or phrase entered into the search engine and the web page returned. The results are in sequence according to relevancy. These pages are not paid advertisements.
Navigation Scheme: The organisation of pages on a website to help website users to understand where they are, where they have been, and how that page relates to the rest of your website. It is essential your navigation is user friendly. If the users can’t easily find their way, they won’t travel deeper into your site.
NoFollow: Attribute used to prevent a link from passing link authority. Commonly used on sites with user generated content, like in blog comments. Nofollow can also be used in a robots meta tag to prevent a search engine from counting any outbound links on a page eg.<META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">
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Online Press Release: Traditional press releases that are distributed over the Internet.
On-page optimisation: Devising page content, structure and HTML mark up to improve relevance of a search key phrase or keyword to the search engine. The objective of on-page optimisation is to increase that pages ranking for a particular key phrase or keyword.
Opt-in: Refers to a user giving permission to subscribe to a particular online publication. All responsible email marketers ensure that only users who have opted in receive their communication.
Opt out: The act of removing oneself from subscription to a online publication. All responsible email marketers ensure that all communications include the option of un subscribing to the communication.
Outbound link: A link from a website to an external website.
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Page Rank: Google trademarked approach to assess the value of a web page based on the number of inbound links or backlinks.
Paid-search marketing: Placing ads for products or services on search engines. There are two types of paid search marketing: Pay per Click paid search marketing and Content search paid search marketing.
Pay per Click (PPC): Is an online advertising pricing model where the cost arises once a user clicks on an ad i.e. Google AdWords.
Pay per Lead (PPL): Similar to Pay Per Click but the main difference with pay per lead (PPL) is that the cost arises when a lead is generated for the advertiser.
Penalty: Search engines prevent some websites suspected of spamming from ranking highly in the results by banning or penalizing them. These penalties may either manually applied or a consequence of an automated algorithm. If a site is penalized algorithmically the site may start ranking again after a certain period of time after the reason for being penalized is fixed. If a site is penalized manually the penalty may last an exceptionally long time or require contacting the search engine with a re-inclusion request to remedy the situation.
Persuasion: An approach to website design which involves maximising returns for web investments by basing the design on web analytics, heuristics and usability.
Phishing: A criminal activity where “Phishers” attempt to fraudulently acquire sensitive information, such as passwords and credit card details. Often this is done by masquerading as a party the victim is likely to trust.
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Quality Score: A measure of relevancy used by Google Adwords based on the ad text, keywords, click through rate and user engagement with the destination website.
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Reciprocal Link: This is when a site agrees to provide a link to another site in exchange for a link to their website. If most or all of your links are reciprocal in nature it may be seen as a sign of ranking manipulation by search engines.
Re-inclusion: If a site has been penalized for spamming they may fix the infraction and ask for re inclusion.
Referrer: When a user clicks on a link from one site to another site, the site that the user clicked from is called the referrer. Most browsers log the referrer’s URL in “referrer strings,” and this information is vital in determining which queries are being used to find specific sites.
Relative Link: A link which shows the relation of the current URL to the URL of the page being linked at. This is in contrast to an Absolute link, which shows the full URL of the page being linked to.
Robot.txt: A file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
Return on Investment (ROI): A measure of the profitability of an investment. It is a comparison between the amount of investment spent against the return received.
RSS: Rich Site Summary or Real Simple Syndication is a method of syndicating information to a feed reader or other software which allows people to subscribe to a content they are interested in. By using RSS syndication enables a site to have interesting, up to date and relevant information on a website.
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Sandbox effect: Sites which are added to the index do not perform well in terms of ranking for limited period, usually several months. Although the existence of this effect is debated, evidence of many cases do exist and is clearly intended to prevent unscrupulous sites gaming the index by frequently creating new sites.
Search History: Many search engines store user search history information. This data can be used for better ad targeting or to make past searchers more assessable for users.
Search Engine Algorithm: Search engines rank web pages based on different sets of criteria which is combined in a mathematical formula referred to as an algorithm. While each search engine uses a unique algorithm as they attribute different values of importance to certain criteria, they do tend to consider the same factors in general.
Search Engine Marketing - SEM: Promoting an organization through search engines to meet its objectives by delivering relevant content in the search listings when they search and encouraging them to click through to a destination site. The two key techniques of SEM are typically SEO, buying Cost-per-Click ads, and paid inclusion.
Search Engine Optimisation - SEO: Search Engine Optimisation is the process of increasing a websites ranking in a search engine for chosen keywords and phrases. The purpose of search engine optimisation is to increase the amount of traffic to a website by making it rank higher in the organic search results of a search engine.
SEO copy writing: Writing and formatting copy in a way that will help make the content friendly for search engines and search queries.
Search Engine Results Page - SERP: It's the page on which the search engines show the results for a search query.
Site Analytics: Site Analytics help web marketers track important website data and indicators such as page views, user paths, and conversion statistics. Log files interpretation or a tracking code needs to added to each page of your website in order to gather these statistics. Google offers a free analytics tool, Google Analytics, where you can track and compare traffic statistics for your site, ads, email newsletters, affiliate campaigns, referrals, paid links, online advertising channels and search engine queries from Google and other search engines.
Site map: A web page that can be used to help give search engines a secondary route to navigate through your site.
Spiders: Search engine crawlers which search or "spider" the web for pages to include in the index. This data is what the search engines refers to when you type in a search term.
Splash page: These pages are usually animated or use static images and contain a variation of the phrase “Enter the site”. These pages are not favourable for search engine optimisation as they do not contain any text to help spiders under the content of the page.
Sponsored link: These are paid advertisements. They appear under "sponsored links" on the right hand side of your screen after the search results of a query are displayed.
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Text link ads: Advertisements which are formatted as text links. People are typically more inclined to pay attention to text links than some other ad formats.
Title Tag: The title element is used to describe the contents of a document. Title tags should be a brief and be an accurate description of the page’s content.
Trackback: Automated notification that another website has mentioned your site. The use of this software is particularly common in blogging software programs. This software shows a list of blog entries that refer to a post on the original blog. It works by sending a ping from one blog to another which provides the alert. The original blog receiving the ping typically displays the TrackBack information below a blog entry. This usually includes a summary of what has been written about on the target blog, together with a URL and the name of the blog.
TrustRank: Search relevancy algorithm which places additional weighting on links from trusted websites that are controlled by major corporations, educational institutions, or governmental institutions.
Tracking Code: Code that tracks a user’s interaction and movement through a website.
Traffic: Indicates the amount of visits a site receives in a given amount of time.
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Uniform Resource Locator URL: is the unique address of any web document. This is our URL http://www.continuumonlinemarketing.ie.
URL rewriting: A technique used to help make URL's more unique and descriptive to help facilitate better indexing by major search engines. This technique is mainly used for the optimisation of dynamic sites.
Usability: Usability is a measure of how easy it is for a user to complete a desired task. Sites with excellent usability are much better than those that are difficult to use in terms of conversions.
Unique selling Proposition: A marketing term that is used to describe the features of a product or service that makes it different and more appealing than competitors.
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Vertical Search: A search service which is focused on a particular sector, a particular type of information, or a particular information format. It is also referred to as a specialised or niche search query because it is a search query within a particular area of interest.
Viral Marketing: Self propagating marketing technique that utilises word of mouth. Common modes of transmission are email, blogging, and word of mouth marketing channels.
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Web Analytics: A tool that collects data on web site users based on metrics to measure its performance. Web Analytics help web marketers track important website data and indicators such as page views, user paths, and conversion statistics. Log files interpretation or a tracking code needs to added to each page of your website in order to gather these statistics. Google offers a free analytics tool, Google Analytics, where you can track and compare traffic statistics for your site, ads, email newsletters, affiliate campaigns, referrals, paid links, online advertising channels and search engine queries from Google and other search engines.
Web Presence: If your business has a website then you have a web presence, and if your business does not have a website contact Continuum technologies.
White hat: A term coined in the search engine optimisation industry to describe ethical SEO tactics. Search engines consider certain marketing techniques deceptive in nature, and label them as black hat SEO. Those which are considered within their guidelines are called white hat SEO techniques.
Whois: Each domain has an owner of record. Ownership data is stored in the Whois record for that domain. Some domain registrars also allow you to hide the ownership data of your sites.
Wiki: A wiki is a type of computer software that allows users to easily create, edit and link web pages. It is an online collaborative tool that allows numerous users to access and edit web page content freely and creatively. It supports links to websites, images and text and can be used for a host of functions, including project planning and document building.
WordTracker: It is a tool that helps website owners and search engine marketers alike identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors.
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XHTML: Extensible HyperText Markup Language is a class of specifications designed to move HTML to conform to XML formatting. XML Extensible Markup Language is a simple, very flexible text format derived from SGML, used to make it easy to syndicate or format information using technologies such as RSS.
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Yahoo!: Internet portal company which was created with the popular Yahoo! Directory. Yahoo! began its life as the bookmark lists of two graduate students, David Filo and Jerry Yang.
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Zeal: Non-commercial directory which was bought by Looksmart for $20 million
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Registered Office:
River House,
East Wall Road,
Dublin 3
Ireland
Company Registration Number: 358414
Tel ------ (01) 855 8860
Fax ----- (01) 855 8865
Email: info@continuum.ie
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