| Continuum Online Marketing is pleased to announce the introduction of a new online marketing course. While the riches of the internet are clearly evident, harnessing this potential can be difficult without the necessary skills and knowledge.
The new course
An Introduction to Online Marketing - provides Sales Directors, Managing Directors, Business Owners, Brand Managers and Marketing Executives, with an understanding of the principles of online marketing in today's internet savvy market place. The course details the tools and channels currently available to achieve online success such as Search Engine Optimisation, PPC advertising, Email marketing and blogging for business to name just a few.
For more information on this or any of our courses please contact James Gargan on (01) 855 8860 or email jgargan@continuum.ie.
Dates:
Cork
17th & 18th September 2008
PFH Technology Group,
EastGate Avenue,
Little Island,
Co. Cork |
Dublin
23rd & 24th September
The Europa Academy,
Swords,
Dublin
|
Giving you the knowledge and tools to achieve online success
Who is the course for?
This Online Marketing Course is for everyone wanting to improve their search engine ranking
What is it about?
This online marketing training course in Search Engine Marketing (SEM) incorporates Search Engine Optimisation (SEO) and Pay Per Click Marketing.
SEO is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. The first day focuses on the principles of SEO, demonstrating how you can use online marketing to drive customers to your site, achieve high search engine ranking and get the highest click-through rates from search engines.
Pay per click management (PPC management) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. This part of the course clearly explains the advantages of running a Google AdWords campaign as part of a Google advertising initiative, how the process works with the most frequently used search engine, and most importantly how to monitor your results.
What is covered?
- Introduction to Online Marketing for Business
- Organic Search Results
- PPC Advertising
- Image Advertising
- Online PR
- Email Marketing
- Banner Advertising
- Social Media
- The Benefits of Online Marketing for Irish Business
- Keyword and Competitive Research
- What is Pay Per Click Advertising?
- Google AdWords
- Making Bids and Targeting Ads
- Selecting Keywords to increase traffic and reduce costs
- Setting up Accounts, Campaigns & Ad Groups
- Copywriting and Adhering to Google AdWords
- Tracking Results and Further Optimisation
- Search engine optimisation
Price to Attend for 2 days: €300 members and €500 non-members
Price includes all refreshments & materials on both days
Please note that places are limited so please book as early as possible
To book your place please contact mary.meehan@chambers.ie
Please also visit www.internationaltradeskillnet.com for upcoming courses in international trade
International Trade Skillnet is funded by member companies and the Training networks Programme, an initiative of Skillnets Ltd. Funded from the National training Fund through the Department of Enterprise, Trade and Employment. |
