Continuum Online Marketing is an accredited Google AdWords Qualified Company. As such, all of our internet marketing consultants have successfully completed their Google AdWords exams.
Continuum Online Marketing have clients with very diverse budgets. Ad spend budgets range from a few hundred Euro per month up to thousands per day! The online competitiveness of your industry will determine your PPC spend. For example, if you are in the cardboard bailer industry (see our client list!), the average cost per click will be quite low at about €0.50 per click. However, if you are advertising Mortgages, you’ll need to break the bank as clicks can cost up to €50 each!
If you are currently managing your Google AdWords account yourself, you are probably over-paying for your clicks and if you are spending more that €750 per month it will pay you to engage online advertising professionals.
There are two sets of fees to pay to run your PPC Campaign, the Google (Yahoo or MSN) charges payable direct to Google and our PPC Management Fees.
Continuum Online Marketing Fees
- Setup Costs €80 Per Hour*
- Management Fees 15%-20% of Spend
* Account setup can take anything from a few hours to a number of days depending on your industry and budget.
Account Setup
Depending on the complexity and competitiveness of your product or service offering Continuum Online Marketing will create your Google AdWords account with 100’s or 1000’s of researched keyword phrases. Significant effort and research goes into the creation of your account including:-
Account Monitoring
On an on-going basis our online advertising consultants will constantly monitor and tweak your account, amending bids, adding keywords, amending ad text, etc.
Monthly Reports
On a monthly basis you will receive a set of reports itemising traffic increase, decreases, account amendments and an analysis of what has been done during the month and activities to be worked on in the following month.
Online Access
Once your account has been created we will provide you with full access so that you can at anytime generate reports and view progress.
Every online advertising campaign is different and there is no fixed formula that can be used to precisely cost your campaign. So if PPC Advertising is something you want to get serious about why not just give us a call and we’ll talk you it. It’s free consultancy from an online advertising professional – so what have you got to lose!
