Mason Hayes+Curran is one of Ireland's leading business law firms. The firm has a diverse range of clients spanning across Ireland and the globe. As a consequence, email marketing is an integral part of the customer communication management strategy of Mason Hayes+Curran. Email marketing is a highly effective tool to stay in touch with customers and maintain brand equity.  

In November, Mason Hayes+Curran partnered with Continuum Online Marketing to create and distribute a corporate branded ecard for the Christmas and New Year season. The campaign had to be mindful of several issues;

       The campaign must align with the corporate branding of Mason Hayes+Curran

 The ecard must be both engaging and interactive thereby reflecting the key values of Mason Hayes+Curran. This involved the design and inclusion of a customised and dedicated flash element.

  Each email was personalised for both the senders  and recipients  names, which required the inclusion of multiple names for both the addressee and the senders.

“I have been dealing with web agencies since 1998 and can quite honestly say that Continuum Online Marketing has been one of the best companies I have dealt with. The consultants at Continuum Online Marketing have the ability to explain, quite often complex matters, in a clear and succinct manner. Continuum Online Marketing’s professional approach and technical ability is a credit to Continuum Technologies.” John Hogg, Director of Marketing and Business Development at Mason Hayes+Curran.