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June 2010 - Locate Your Venue is the one stop shop for those looking for convention & conference venues, meeting rooms & wedding venues.
May 2010 - Roadstone Wood are here to help you get your garden and patio set for summer with their paving, walling and concrete blocks.
April 2010 - Digisound Audio Visual are the experts in the areas of Audio Visual specialising in AV Installation, AV Rental and Maintenance of Audio Visual equipment and sale of projectors.
March 2010 - HRM is one of Ireland's leading recruitment agencies focusing on the recruitment of accountancy jobs, sales jobs, marketing jobs, it jobs, science jobs, engineering jobs, insurance jobs, supply chain jobs and hr jobs.
February 2010 - Aviva are now taking bookings for their meeting rooms, conference centre and dublin convention centre.
January 2010 - Foametix spray foam insulation is marketing online their attic insulation and cavity wall insulation products.
December 2009 - PCCubed are now marketing with Continuum their pos systems including point of sale hardware and point of sale software.
November 2009 - Continuum help Interclean showcase their building restoration & building conservation projects and work as stonemasons.
October 2009 - Brightwater is one of Ireland's leading recruitment agencies focusing on the recruitment of accountancy jobs, temp jobs, sales jobs, marketing jobs, it jobs, contract jobs, insurance jobs, pharmaceutical jobs, legal jobs, supply chain jobs, engineering jobs, logistic jobs, tax jobs, financial services jobs and hr jobs.
September 2009 - Smart Licence is a specialist provider of Software Asset Management implementation services, Microsoft Licence Review, Adobe Software Review, Oracle Licence Review and Symantec Licence Review services to small, medium and large enterprises.
August 2009 - With the help of Continuum, Dad.ie has made its way speedily into the world wide web. Dad.ie is a fantastic parenting website offering parenting advice through articles on parenting, a parenting forum and a parenting blog.
June 2009 - Dorset College is a Further and Higher Education College in Dublin, offering a wide range of full-time courses and part-time courses including acca courses, business courses,IT courses, CAD courses, marketing courses, montessori teaching courses & forensic psychology courses.
April 2009 - Ireland West Airport Knock soaring to new heights in the Search Engines with their range of flights and sun holidays.
March 2009 - Irish LCD showcase an impressive selection of LCD TV's, LED-TV'S and Plasma TV's online.
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The Importance of Link Building for SEO
Link Building is about getting other websites to link to your website. Link building is one of the most important elements in the promotion of your website in the search engines and is a hugely significant factor in determining your websites search engine ranking.
Continuum Online Marketing provide a comprehensive website link building service. We also advise our customers on how to ensure they maximise their link building opportunities in day-to-day activities, e.g. posting job ads, press releases, etc.
Search engines increasingly look at the links to your website to determine whether a website is relevant to a search. It's very much a 'Popularity Contest'. The more popular you are, the more important the content of your website must be. The quantity, quality and relevancy of links to your website determine your 'Page Rank'. If you have a Google Toolbar you can view your current Page Rank, see below.
Your page rank, combined with the content of your website, will determine your search engine position. There are varying opinions on the importance of Page Rank but for the most part there is consensus that it is a good indication of the quality of your site.
Inbound links to your website are probably the most powerful off-page factors in determining your search engine ranking. Link building is a hugely time-consuming (and therefore can be expensive) task and is one of the reasons so many websites rank poorly. It takes time and patience to undertake a proper link building campaign. However, if you can add just five links to your site every week you'll have 260 links in a year!
Different search engines evaluate links differently putting varying weight on different factors:
Inbound Links
Reciprocal Links
Page Rank of Inbound Links
Relevance of Content on Inbound Link Website
Link building as part of a search engine optimisation strategy is essential. To check how many sites currently link to yours type "link:www.yourwebsitename.ie" into the Google search and you'll get a listing.
Attaining Directory Listings & Web Portal Listings
Web Directories and Web Portals are just categorised listings of websites, think Golden Pages! Probably the best known web directory is Yahoo. Submitting your website to directories and portals increases the number of links to your website. It is debatable how effective these submissions are but we still feel they add something!
Getting listed on directories is fairly straight forward, it's just a sign-up process. Many directories are free but some charge a fee on an annual basis. As a general rule, only pay for listings if the directory is synonymous with your industry or geographical location.
When submitting a link to a directory you will be requested to provide the following information about your website:
URL
Website Title
Description
Keywords
It is a good idea to prepare this information in advance and to use the same information when submitting to all directories.
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Half the world's population now has access to the internet and nearly 90% of them find websites through Search Engines. Search Engines drive more than half of online purchases. This means search engine placement must be your top priority!
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Pay Per Click Advertising (also known as PPC & CPC) is by far the quickest and easiest way to attract qualified customers to your website. You can literally be receiving leads, calls or even online orders within minutes. Our PPC Management services ensure maximum ROI.
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So you've invested heavily in a website, search engine optimisation and pay per click advertising. How do you calculate the return on your online investment and how can you improve from here? Our extensive website analytics and reporting tools help you to make these decisions. |
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Continuum is a full service web design, development & online marketing company. Our online marketing consultants can help you devise and implement an online marketing strategy that is a cornerstone of your marketing mix... |
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Get Quote |
Our online marketing clients range from blue-chip organisations to SME's. Whatever your budget, we can devise a search engine marketing strategy to suit your budget. Find out more about the results we achieved for others, and what they say about us! |
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With a comprehensive range of Search Engine Optimisation, Pay Per Click Management, Website Consultancy and Web Analytics Packages, Continuum Online Marketing ensures your website is performing at its best |
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